ZEISS Marketer Portal
ZEISS Marketer Portal
Getting StartedChoose the workflow that matches your role and jump straight to the sections that matter first.
3 personas
Role-based entry point
Business user

Start with the cross-domain views that summarise AI visibility and brand perception without needing page-level technical detail.

Domain Analysis

Review domain-level GEO findings and the combined technical audit tabs in one place.

AI Citations

Review how pages across a domain are cited and surfaced by LLMs.

Brand Sentiment

Track how your brand is discussed and where sentiment needs attention.

Content owner / editor

Use the page-focused tools to inspect how individual URLs are understood by AI systems and where content or metadata needs improvement.

Page Inspector

Inspect a single page for bot access, indexability signals, and content visibility.

Page Audit

Run a GEO-focused page review before or after publishing content changes.

AI Citations

Check whether owned pages are being cited the way you expect in LLM answers.

Site admins

Begin with the domain-level checks to identify structural GEO gaps before drilling into specific pages or teams.

Domain Audit

Audit crawlability, indexability, structured data, and AI-readiness signals across a domain.

Settings

Configure shared organisation and audit settings before wider team rollout.